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The media sector is fast-moving, and so are the social and environmental challenges it faces. As a group we keep abreast of developments, both through our own research and that published by others.

Media Sector Report 2012
Ethix SRI Advisors, Eurosif

This report identifies the most material issues facing media companies from an investor's point of view. It highlights the issues of trust, freedom of expression, security and privacy, press ethics, environmental impact, intellectual property issues and content diversity as major influences on investment decisions.

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Think Of Me As Evil? Opening the ethical debates in advertising 2011
Jon Alexander, Tom Crompton, Guy Shrubsole

This report presents presents a critical view on advertising, arguing that it promotes and normalises a range of behaviours, attitudes and values, many of which are socially and environmentally damaging. It then calls on the advertising industry and its clients to take responsibility for demonstrating that the impacts of commercial advertising are benign, and to support precautionary measures until such time as this is demonstrated.

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Signposts and weathercocks 2008
WWF-UK Tom Crompton

Weathercocks and Signposts critically reassesses current approaches to motivating environmentally-friendly behaviour change. The report argues that motivations which are intrinsic (e.g. relating to personal growth, emotional intimacy or community involvement) are more likely to lead to pro-environmental behaviour than those that are extrinsic (e.g. relating to of acquisition of material goods, financial success, image and social recognition).

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Through the Looking Glass: Corporate responsibility in the media and entertainment sector 2004
Seb Beloe, Frances Buckingham

This short paper, a joint publication between WWF-UK and SustainAbility, takes a look at how a select group of media and entertainment companies measure up in their efforts to be accountable for their influence on society and introduces the concept of the 'brainprint.'

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