The media sector is fast-moving, and so are the social and environmental challenges it faces. As a group we keep abreast of developments, both through our own research and that published by others.
Based on insights generated from desk research, interviews, conference exercises and a decade of expert presentations to the Responsible Media Forum, this report attempts to identify the biggest corporate responsibility challenges facing media companies over the next 10 years.
The media sector faces many unique social and environmental challenges, setting it apart from other sectors. This report builds on previous stakeholder surveys to identify not only what those issues are, but whether they are operational, strategic or material. The research is based on input from media professionals within the industry as well as media analysts from financial institutions.
Does media content, in all its forms, merely mirror society or does it move it? Should the sector actively seek to shape public debate, change behaviours and promote sustainable lifestyles as its contribution to social responsibility? This report is the first of its kind highlighting a sensitive area for most media organisations. Based on interviews and discussions with industry experts, Mirrors or Movers provides a framework and structure for the debate.
Following on from the 2005 issues overview, this report offers an updated assessment of the most important concerns facing the media industry. For clarity, we have divided CSR issues into three areas: those common to all sectors, those shared with other sectors but with unique implications for the media and, lastly, those unique to the media sector.
Commissioned in the early days of the Responsible Media Forum, this report identifies the environmental, social and governance (ESG) issues that are relevant to media companies. In writing this report, KPMG engaged with a big group of stakeholders, inside and outside the media sector.