Where participants have a specific interest in a topic that calls for more than a meeting, we have working groups. Past working groups have focused on developing non-financial reporting templates for the media sector, generating joint media literacy initiatives, and developing measurement approaches for content impacts.
The responsible use of AI is of increasing concern amongst media companies in particular due to issues around fake news and misinformation, which can be exacerbated by AI- generated content. In the face of this rapidly evolving topic, the RMF is establishing a working group on AI governance in media in 2026. The group plans to work closely with its participants and the wider industry to publish a set of responsible AI principles for the media sector.
Following the shift of focus towards regulation and the pressure that companies were feeling, particularly the EU CSRD, a working group was formed around the topic of double materiality. The main challenge identified was the lack of sector-specific guidance for conducting a DMA, a key component of complying with the legislation. The working group was set up around this challenge, to research which topics might be material to the media industry (i.e., sector-specific), which are not covered by the guidance and to build on the previous materiality work done by the RMF, most recently conducted in 2022.
This working group came together to explore how we can accelerate decarbonisation across the media sector and value chain, including through collaborative initiatives. It evolved from an Offsetting Working Group which ran in 2021 and 2022, exploring the role of offsets in climate strategies and developing common definitions, guidance on the role of offsets, and criteria around what robust offsets look like.
