We, the signatories of the RMF Media Climate Pact, believe that climate change is the defining issue of our time. Extreme weather events are already affecting communities worldwide. If it continues unabated, climate change will reverse progress made across all SDGs. Through our content, we reach millions of people around the world every day. Millions of people who rely on us for entertainment, news, inspiration, insights, and analysis.
As media companies, we have a superpower: the ability to appeal to hearts and minds. Through our content, we can inspire more enlightened behaviours, amplify the stories that need to be told, question business as usual and, finally, normalise sustainable living. Imagine what we could achieve if all major media companies – broadcast to advertising, education to radio, entertainment providers to publishing, news outlets to exhibitions and events – worked in concert to turn the tide on climate change.
Commitment I (Operational)
We will commit to implement science-based targets on climate and drive actions that are consistent with a 1.5-degree pathway to achieve net-zero as close to 2030 as possible, and by 2050 at the latest.
Commitment II (Content)
We will help drive behaviour change towards climate-friendly lifestyles through our content.
Content: any kind of multimedia material, including print, audio and video, distributed by a committed company. This includes academic articles, radio shows, newspaper articles, advertising campaigns, literature, TV programmes, films, series, exhibitions and events.
Climate-related content: content that references climate change. This could be a news article about the latest climate science, a documentary about climate change’s impacts and/or solutions, an advertisement campaign for a product or service that helps the customer reduce their climate impacts, or the placement of climate-friendly behaviour in a TV programme.