Dr Sam Friedman is an Associate Professor in the Department of Sociology at LSE. His research focuses on class and inequality. He recently published a book entitled 'The Class Ceiling: Why it Pays to be Privileged' with Daniel Laurison, which examines social mobility into Britain's higher professional and managerial occupations (spoiler alert: television is one among four in-depth case studies).

Sam presented the main findings of his recent book to the Forum. He also recommended specific actions media companies can take to improve social mobility in the sector.

Laurie Laybourn-Langton is an Associate Fellow at IPPR, where he leads a major project developing policy responses to environmental collapse. He is also co-chair of trustees of Rethinking Economics, and is currently writing a book on environmental breakdown. Previously, he was Director of the UK Health Alliance on Climate Change and has worked at the House of Lords, LSE and Oxford University.

Laurie spoke to the Forum about IPPR's recent report 'This is a crisis: Facing up to the Age of Environmental Breakdown'. He identified the key role media companies need to play to improve the way political debates recognise the seriousness of the environmental breakdown we face.

Adam is a climate change communications specialist and Research Director at Climate Outreach. Adam’s work is concerned with the application of psychological and social scientific research to questions such as the effective communication of climate change, and the psychological barriers to engaging in pro-environmental behaviours. His recent work has included working with the IPCC, and directly with climate scientists, to improve public engagement in climate change. His presentation addressed what responsible climate change communication looks like.

George is a renowned journalist and Guardian regular, known for his outspoken (read: activist) stance on environmental and political issues. He pulls no punches on the role of media in this debate. George challenged the Forum on the need for more coverage of climate change, better literacy in the scientific background in content roles, and the need to challenge the argument used by some editors that climate change disengages audiences.

Picture credit: Dave Stelfox

Vikki is Director of Standards and Audience Protection at Ofcom, the UK communications regulator. Her responsibilities include diversity in television, as part of which she works with broadcasters to improve diversity and sometimes holds them to account. She spoke to the Forum about diversity, inclusion and culture.

Simon is Head of Corporate Responsibility at Telefónica UK, who operate under the O2 brand in the UK. He has spent 20 years working in communications, including 18 years managing the environmental and societal responsibilities of major telecommunications brands, Orange and O2. He talked to the Forum about building the internal case for Corporate Responsibility.

Andy Wales leads Digital Impact & Sustainability for BT, and previously held senior and board-level roles in corporate affairs, sustainability and strategy across the beverage, utilities and textiles industries. He is an Advisor to the Global Innovation Fund and co-Founder of the Global Goals Accelerator. He spoke to the Forum about building the case for Corporate Responsibility.

Caroline is responsible for setting strategy and delivery across sustainability at Landsec, encompassing natural resource management, sustainable design, and developing the employment pipeline. Caroline shared an overview of Landsec's strategy and gave insights to the development of their job creation strand.

Catherine is a Corporate Adviser at BitC, where part of her work involves inspiring companies to improve society through purpose-driven brands. She presented BitC's Purpose Toolkit.

Andrew White spoke to the Forum about corporate purpose, drawing on his academic research and ancient contemplative practices.